“We want to be strongly profitable so we can invest in our social and environmental mission.” “We are a hybrid organization,” said Mann. At present, Guayaki estimates it is about one-third of the way towards achieving that goal. Supporting a fast-growing, profitable business on NetSuite is helping Guayaki get closer to its stated 2020 goal of using revenue to protect and steward 200,000 acres of South American Atlantic rainforest and create more than 1,000 living wage jobs. In this way, they are building a sustainable income and a diverse rainforest habitat that helps regulate climate and provide home for thousands of species.Ī social enterprise grantee of (opens in new tab), the corporate citizenship arm of NetSuite, Guayaki runs its business on NetSuite, including its accounting, financial reporting, sales, inventory and order management, and manufacturing. Like an annuity, farmers can harvest year after year by simply pruning the trees and then drying and selling the caffeinated leaves. “We’re helping those communities to generate revenue and continue to live in the traditional way.”Ĭultivating yerba mate within rainforests allows farmers to generate revenue from the forest as a service instead of having to cut it down to generate income. “These family farms have the most to lose if we can’t keep the rainforests viable,” said Chris Mann, CEO and Chairman of the Gourd at Guayaki. Guayaki operates a for-profit, market-driven restoration business model, sourcing its yerba mate from the leaves of holly trees grown in the shade of rainforests by nine small farmer communities in Argentina, Brazil and Paraguay. The national drink of Argentina, Paraguay, Southern Brazil and Uruguay, yerba mate is made from the leaves of the South American rainforest holly tree and can be cultivated in full-sun in manmade plantations or more sustainably, in its natural habitat in the shade of rain forests. Guayaki B Corp Beverages Compostable Direct/Fair Trade Environment FODMAP Gluten-Free Goldie Guayaki Ingredient Integrity Kosher Non-GMO OOS at Hive Nevada | BVT-164-11-A Organic Plastic Minimal Plastic-Free Regenerative In Progress Renewable Energy Subscribable Sustainable Agriculture Vegan Vegetarian Zero Waste Manufacturing add-to-cart ///cdn/shop/products/Guayaki_Yerba-Mate_Bags_Product_Nutrition_800x1000_3a92e56e-3de5-4236-9ed5-b97f89344351.jpg?v=1601418781 34378496737416 75 ct 16.47 ///cdn/shop/products/Guayaki_Yerba-Mate_Bags_Product_Front_800x1000_04f182a8-6d3e-4a97-a164-33fbd2b31833.Take five college friends, a strong appreciation of yerba mate, a naturally caffeinated South American beverage, and a desire to make a difference in the world and you have the seeds for Guayaki (opens in new tab), a natural products provider and a social enterprise.įounded in 1996, Guayaki, with headquarters in Sebastopol, Calif., has grown quickly into a leading vendor of certified organic, fairly traded and sustainable yerba mate products and beverages across the U.S. Earthy, rich, and smooth it's here to energize and nourish you morning, noon, and probably not night 'cause, you know: caffeine. This yerba mate is a must-add to your drink rotation.
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